If there ever was a headline that gave the story away... maybe I can webcast it.
There are obviously a whole bunch of things that I now wish I had included in my e-mail to Mageek (whoops, sorry - grand-high-poobah-boss-man), I suppose the most important of those omissions is that I'm just aware of how important context and implication are to providing a piece of writing with perspective and analytical depth - that how online publishing has to gear itself for the onset of aggregation and things like RSS - how important that the headline should pull you in and the content not disappoint to maintain that rapport with the audience. And that I do actually know how to write a non-breathless sentence.
Writing for the Economist now pales in my imagination - the INQ is where it's at.
Oh, and for those of you who've actually lost control of your mouse and seen my "resume site" you'll understand why I refused to send that load of tripe to them.
Hopefully now my pathetic attempts at hardware reviews will never see the light of day.