Opera's Second Day Story - ie Their Marketing Department's Been Watching The West Wing (Or Something)

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Jeez - how long is that headline? As I mentioned back in March, their marketing department must have decided that it's Moving Day, and that Opera's Nobody's Bitch.

I get the feeling they've decided to flex their agility and make use of this release to get things in order. I like "speed, security, simplicity", especially since I've always felt Opera stumbled in the past with their new releases. To paraphrase - it's not the new features stupid. I honestly couldn't care less that I can now give voice commands to my browser, just as I couldn't care less when they added a mail client - others might but I don't. For most people, that little marketing jingle is just the right note.

They're also doing a much better job of making the switch easier - basically putting the tutorials etc. up front on the main page, as well as the more advanced ones on the community page. The community page makes me think they've really decided to embrace the whole "new media" thing - like this, getting bogglers to create buzz. I can appreciate it, and I think they'd do well to allow as much dissent as is seemly off the whole thing.

But yes - humour is one the best ways they've had for getting headlines. Especially from the company that brought you the "bork" browser. I thought the buzz around Acid 2 (which is what I had been referring to previously) was similarly well executed. And I can't honestly think of it as being manipulative - they're "just" doing the politics - you play the same game the others are playing, using the same rules. The actual story (I can't imagine you missed it) is here. Thanks to The Inq and Opera Watch.

I do wonder if they're going to accept me as an "opera boggler", since I'm not going to just bog opera now - I wonder if they can just filter out the non-opera bits.

On another note, ICDSoft gave out free upgrades to their hosting plans, so I now have no excuse not to install WordPress for a spin. It looks really cool - I'm just concerned that importing from MT will be a hassle.

Just to be clear though - this is not about winning stuff - I'd (more or less) be doing this anyway. Unfettered.



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This page contains a single entry by subtitles published on April 22, 2005 1:32 AM.

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