It's Maple Maple Maaa-ple-licious.

I would have thought I'd written this before, but I think I keep getting muddled between what I write and my conversations. Like inscriptions in the air, crackles and clicks. I rather like the depiction of Jake and his relationship towards advertising - I suppose you could call it wry, but also diffusing in a sensible way. That and the songs are funny. Much contrasted with say the deadly earnestness of Sarah Polley's denunciation on My Life Without Me. And so it's like getting back on. That or like a stave.